Marketing Engagement Manager
The Role: Marketing Engagement Manager
Who We Are
At MBO Partners we give people the control to do the work they love the way they want.
We’re leading the future of work by building a best-in-class platform for independent professionals and leading enterprise organizations. MBO Partners is a deep job platform that connects and enables independent professionals and micro-business owners to do business safely and effectively with enterprise organizations. While we’ve been in business for more than 20 years, we treat each day as an opportunity to help innovate, collaborate, and shape the future of work for our enterprise and independent clients. By joining our team, you’re helping build and lead the next way of working and contributing directly to our platform roadmap and vision.
What You Will Be Doing
We’re looking for a versatile and hands-on Marketing Engagement Manager who thrives in a fast-paced environment and is able to jump between multiple projects in diverse areas. This role is a true utility player, managing organic and paid social channels, demand generation programs, content support, and light creative production. Must be a team player, willing to pitch in when needed, and quickly adjust to changing priorities.
You’ll play a key role in driving brand awareness, engagement, and pipeline for MBO Partners by Beeline. You will partner closely with marketing leadership, product marketing, sales, and external creative resources to execute programs that support enterprise growth.
This key Marketing role will keep our social presence fresh, campaigns running, creative flowing, and demand steadily building. You'll help us expand our reach, scale our programs, and elevate the MBO brand across all channels.
Key responsibilities in this role will be:
Demand Generation & Campaigns
- Build and execute targeted demand generation campaigns across digital channels to support enterprise sales and cross-sell/upsell motions.
- Manage campaign planning, audience segmentation, and performance reporting.
- Develop multi-touch journeys for awareness, engagement, and conversion.
- Partner with sales to align messaging, handoff processes, and reporting.
- Implement new tools to support demand generation programs
- Work with third-party vendors to execute demand generation programs
- Participate in brainstorming sessions, creative reviews, and pipeline-building initiatives.
- Manage MBO’s organic social media channels to deliver messaging to two distinct audiences (talent and enterprises): planning, creating content calendars, posting, monitoring, and engagement.
- Develop creatives, copy, and assets for social posts aligning with brand design standards, tone, and best practices; coordinate with internal teams and brand resources as needed.
- Launch and optimize paid social campaigns (primarily LinkedIn) to drive traffic, conversions, interactions, and enterprise visibility. Track and report on social performance; recommend ways to increase engagement, reach, and followers.
- Build and post monthly newsletter on LinkedIn
- Draft high-quality short-form content: social captions, landing page copy, ad copy, email copy, and supporting campaign messaging.
- Assist with basic graphic design for social tiles, simple videos, website and social banners, and light production work.
- Collaborate with creative partners on larger brand or multimedia projects.
- Support the development of sales enablement materials when needed (collateral, PPT decks, etc.)
- Coordinate small video edits or simple animation projects for social and campaign needs (e.g., short promos, event teasers, webinar or event clips).
- Partner with contractors or agencies on larger video or creative projects.
- Support planning and execution of webinars, virtual roundtables, and thought-leadership events, including content coordination, promotional campaigns, registration management, and post-event follow-up.
- Assist with live events such as conferences, trade shows, client dinners, and field marketing activities.
- Coordinate event logistics (timelines, assets, booth materials, presentations, signage, shipping, etc.).
- Partner with internal teams and external vendors to ensure smooth, on-brand event execution.
- Develop post-event nurture plans and track event ROI and engagement.
- Provide Sales and Growth teams with customized banners for sharing on social channels
- Assist with event promotions, booth collateral, and follow-up campaigns.
- 5+ years of experience in B2B marketing, preferably in staffing, contingent workforce solutions, HR tech, SaaS, or professional services.
- Proven experience in organic and paid social, especially LinkedIn.
- Strong working knowledge of demand generation, campaign planning, and performance reporting.
- Excellent writing skills with the ability to adapt tone and format.
- Hands-on experience with basic graphic design and tools like Canva, Figma, or Adobe Creative Suite.
- Familiarity with marketing automation, CRM, and analytics tools (HubSpot, Salesforce, etc.).
- Ability to manage multiple projects simultaneously and work independently.
- A collaborative, proactive mindset with strong attention to detail and ability to follow processes.
- Remote work environment
- Competitive base salary with opportunities for growth and development
- Excellent medical, dental, and vision plans designed to support healthy lifestyles
- 401(k) retirement plan
- Flexible Time Off – take time when you need it
- Culture based on trust, feedback, communication, success and fun
- And, much, much more
By applying for this position, you agree to the Terms and Conditions and Arbitration Agreement. You are directing MBO to disclose your personal information to those who may be interested in hiring or engaging with me. You acknowledge and understand that MBO will use your personal information as described in the Privacy Policy If you are a resident of California, you understand and acknowledge that MBO will use your personal information as described here. You acknowledge and understand that MBO is an international company and your personal information can be transferred to, stored, and/or processed in any country in which MBO or its affiliates, suppliers, service providers and/or agents maintain facilities, including, but not limited to, the United States of America and the European Union.